William C. Waller and members of his family discuss farming in Rowan County, North Carolina, the rural way of life, and their relationship to the land. Mr. Waller discusses how his father first bought the farmland in 1945 and discusses the crops farmed on the land in the past and at the time of the interview. Topics include cattle and dairy farming, land development in the region, the increasing price of land, local government, and how land conservation trusts could potentially preserve land in Rowan County.