Images in this collection document motorsports culture outside of racing events and tracks, and include promotional photo shoots, a visit to the White House, and a motorsports press association meeting.

The reach of motorsports into popular culture was prominent by the mid-1990s, but NASCAR expanded efforts to attract new fans to motorsports during the 1960s. Prior to the 1990s, motorsports was considered a southern regional sport instead of a national sport. Beginning with Richard Nixon in 1971, the president of the United States typically invited the NASCAR premier series champion to the White House for recognition of their accomplishments the previous season. As the sport grew and expanded to new markets, new opportunities arose for drivers to be a part of popular culture. From multiple movies to Jeff Gordon hosting Saturday Night Live, motorsports has grown from a regional sport into a national sport.