Doug Carrigan is the fourth generation owner of Carrigan Farms in Mooresville, North Carolina. His family has been farming the land in Mooresville since 1902. Doug discusses the evolution of his farm through the generations and the evolution of genetically modified organisms (GMO) and organic food in the contemporary market. He explains the vital role that word of mouth, whether through social media or otherwise, plays in growing his business.He also discusses how he diversified his farm from a produce farm to what he terms a "private park" that has a swimming quarry, pick your own produce, and events such as weddings and a haunted trail.
